Cookie Policy
Last updated: May 21, 2025
1. What are cookies?
Cookies are small text files that are placed on your device (computer, mobile phone, tablet) when you visit a website. They allow the site to remember your actions and preferences (such as login, language, or display settings) over a period of time, so you don’t have to re-enter them whenever you return to the site or browse from one page to another.
Cookies also help website operators improve functionality, analyze traffic, and deliver personalized content or advertising.
Cookies can be:
- First-party cookies: placed by the website you are visiting.
- Third-party cookies: placed by domains other than the one you are visiting, often used for analytics, marketing, or embedded services (e.g., videos, social media).
2. Why do we use cookies?
We use cookies on Betao.se to serve the following purposes:
a) Strictly Necessary Cookies
These cookies are essential for the basic functionality of the site, such as page navigation and access to secure areas. The website cannot function properly without them.
b) Functional Cookies
These cookies allow the website to remember choices you make (such as language or region) and provide enhanced, more personalized features.
c) Analytics and Performance Cookies
We use these cookies to collect anonymized information about how visitors use our site, such as which pages are visited most, how users navigate, and any errors encountered. This helps us improve the website’s performance and usability.
d) Marketing and Advertising Cookies
These cookies track browsing habits and are used to deliver relevant advertising and content across different platforms, often through third-party services.
3. Legal basis and your consent
In accordance with the General Data Protection Regulation (GDPR) and the guidance from IMY (Integritetsskyddsmyndigheten), we only place non-essential cookies (e.g., for analytics or marketing) after we have obtained your informed and explicit consent.
You can manage your cookie preferences at any time via our Cookie Settings Panel, via the cookie banner that you will find at the bottom right of this web page.
Essential cookies do not require consent as they are necessary for the website to function.
4. How to manage or disable cookies
You may also configure your browser settings to block or delete cookies. However, please note that some features of our website may not function properly if cookies are disabled.
To learn more about how to manage cookies in your browser, please visit:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies
- Apple Safari: https://support.apple.com/en-us/HT201265
- Microsoft Edge: https://support.microsoft.com/en-us/help/4027947
5. Cookies used on this site
Here is an overview of the types of cookies and the third-party services we currently use:
| Cookie/Service | Purpose | Type | Retention | Third Party |
| Google Analytics | Web statistics and user behavior analysis | Analytics | Up to 24 months | Yes |
| Google Ads | Conversion tracking and remarketing | Marketing | Varies | Yes |
| HubSpot | CRM and analytics, lead tracking | Functional / Marketing | Varies | Yes |
| Name | Vendor | Expires | Description |
| _tt_session | Teamtailor | 2 days | This cookie is used to keep the context of a visitor (e.g. to keep you logged in on the site). |
| referrer | Teamtailor | Session | This cookie is used to identify the web link used to direct visitors to the site. |
| _ttCookiePermissions | Teamtailor | 6 months | This cookie is used to hide the cookie banner once you have interacted with it. |
| _ttAnalytics | Teamtailor | 6 months | This cookie is used to gather insights about how visitors use the site. |
6. Data privacy and cookie-related personal data
We may associate cookie data with other personal data you provide (e.g., when filling a contact form or logging in) in order to better tailor our services and communication to your needs. In such cases, the legal basis is our legitimate interest in improving your user experience and maintaining relevant communication, in accordance with Article 6(1)(f) GDPR.
For more information on how we process personal data, please refer to our Privacy Policy
7. Cookies in services where Betao is a processor
For platforms where Betao acts as a data processor (e.g., services offered to our business clients), cookie use, and data processing practices may be governed by separate agreements or documentation specific to that service.
8. Updates to this Cookie Policy
We may revise this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our data processing practices.
The most recent version will always be available on our website, with the “Last updated” date at the top.
Questions?
If you have any questions about our use of cookies or your rights under the GDPR, you are welcome to contact us at:
Betao AB
Org. No: .5569215915
Email: [email protected]
Address: Åsögatan 108,
118 29, Stockholm, Sweden